A vital component of Search Engine Marketing (SEM) is Search Engine Optimization (SEO).
A quick test to see if your website needs our SEO help: open a new window in your browser and type in your website’s URL. If your website has “Home” in the tab above your website’s URL, your site requires immediate SEO surgery. Why? Go to Google and type in “Home”. Over 8,520,000,000 listings are indexed for that term. What are the chances of your “Home” labeled page making it to one of Google’s revered front page positions?
Search Engine Optimization
You have heard the term Search Engine Optimization (SEO) but probably have wondered what it actually means. Basically, it means making your website relevant to the search engines for a particular keyword/keywords. 
As an example, suppose you operated Joey’s Pizza restaurant and one of your keyword terms was “thick cheese filled crust”. You would then use this phrase on your front page in the title area “Joey’s Pizza, famous for its cheese filled crust”. Use it again in the restaurant’s description area as well as at the bottom of the page: “Place your pizza order by calling 000-0000 and don’t forget to ask about our cheese filled crust”. Then you would use that exact term in other pages of your site: on your menu page and on your directions page to Joey’s
“famous for its cheese filled crust”.
In the above example you see a natural repetition of the keyword phrase. If you attempt to stuff your website with keywords, the search engines will catch on and jettison your site to the bottom of page rankings faster than you can say “cheese filled crust”.
Keyword relevancy is the most important factor determining the ranking of your website. Yes, they also look for page load speeds, quality page content and blog posts, clean page formatting, ease of navigation, etc. But keyword relevancy is vital in search.
Search engines then spider out to other websites to see how relevant your particular website is to others.
For example, the search engines observe that some websites are linked back to yours: Joey’s Pizza, featuring “cheese filled crust” pizzas. Or someone posts to their Twitter or Facebook account: “Just went to Joey’s Pizza. Their cheese filled crust is heavenly.” The backlink and the social chatter cause the search engine to feels as though Joey’s Pizza should rank pretty high for “cheese filled crus”.
Search Engine Marketing
In the strictest sense, Search Engine Marketing (SEM) includes SEO as well as paid search and advertising. When you think of paid search, it can take the form of paid-per-click (PPC) or paid per listing ranking.
We develop a SEO strategy geared to growing your website traffic organically. And, if requested, will create a paid search strategy to drive potential customer traffic to your site.