Online marketing is simply getting visitors (traffic) to your website, observing what they do once they get there and what action they take. We call it the ABC strategy: visitor Acquisition, visitor Behavior and visitor Conversion.
Visitor Acquisition
With over a 1.2 billion websites, including your competitors, it is difficult – some would say nearly impossible – to attract visitors to their site. We develop a personalized marketing strategy to increase your website’s traffic from your specific niche. This strategy includes utilizing social media, search engine marketing and optimization, and website design/redesign.
Visitor Behavior
Once a visitor lands on your site, it is vital that their behavior be tracked. Do they click to exit your website after looking at your front page? Or, do they linger and visit other pages? If they linger, how much rime do they spend visiting your site? If they visit other pages on your website, which ones do they visit and for how long? Which page do they exit from? All of these components work together to provide insight as to visitor behavior and what has to be done to increase visitor conversion rates.
Visitor Conversion
The goal of all online businesses is to convert visitors into customers. How they are converted varies and may take the form of getting that visitor to sign-up to receive future (sales) email or calling you to receive a quote/place an order or making an online purchase. If a website is unable to convert a visitor by their taking some sort of action, in our opinion, it is a waste of internet space. Worse, it is a waste of a sales opportunity for your business. Our feeling: conversion is king.