Website Design / Redesign

WebDesign

When it comes to website design (or redesign) our motto is: art that works rather than works of art. This is not to say that we are not focused on producing a graphically pleasing site for you. This is to say that we will make your website appealing to visitors, rapidly load and, most importantly, easy for them to navigate.

We look at a website as a funnel. While a site may attract a number of visitors, only a small number will make it through the tapered bottom spout. These are your visitor conversions who will take some sort of action: sign-up to be included on your email list, make a purchase or be motivated to call you.  

Most businesses will have a static (never changing) website simply for the sake of having a website. They feel as though once it is done, it no longer needs their attention. Essentially, it becomes their online business brochure. If you feel as though this works for you and your company, that’s fine.

Our opinion is that a dynamic website continuously being tweaked with new information and photos added frequently will attract both new and repeat visitors.

Here’s a dirty little secret of online marketing: 98% of your visitors will not buy from you based upon their initial visit to your website. The key is to get them to revisit again and again which can only be accomplished if you give them a reason to return: new information, new ideas, new photographs/illustrations.

In the event you lack the time, expertise or staff to keep your site fresh with changing content, we can assist you.

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