A hybrid marketing strategy is the result of combining online and offline programs.
Think of it as having a synergistic effect where one strategy coupled with another strategy will have a much greater result than either implemented separately.
Here’s how our hybrid marketing works. Suppose you are the owner of Paco’s Pizza Shop and have your website up and running.
You have a problem. Just a few of your customers ever visit your website. Lack of website traffic = lack of sales. You agree to participate in one of our hybrid marketing strategies. For this example, we suggest adding a text marketing strategy and custom design a program for you. Shortly you will be able to make special offers directly to your current customers on their mobile devices (phones and tablets):
Notice how your business is capable of not only delivering a standard text message but an attractive visual to attract sales. Besides the immediacy of your message, customers can tap their phones and automatically call in their orders. They can also tap their screen to visit your website to checkout other menu options. Another feature we would build into your texting platform will be the ability of your customers to share your special to all of their social network contacts (thereby attracting new customers for your pizza shop).
But that’s only the beginning. People – your customers – will share your special with their friends/relatives by sending them your texted special offer:
You can see how a single message can cross over from your website through mobile devices and be blasted across the social media networks and shared with others.
You probably don’t have a pizza restaurant but this is an example of hybrid marketing at its finest. Imagine the type of strategy we can develop for your company. Perhaps we should talk.