A maximum of 2% of visitors to the most engaging website will ever be converted on their first visit. Despite spending money on a website’s design and advertising dollars to get someone to visit, 98% will leave…never to be heard from again, never giving your product or service a second chance to make a sale.
We can design a program whereby you are able to continue to market to your prospects repeatedly after they have exited your website. It is a strategy where we can have a display ad promoting your business appear on other websites that your former visitor is surfing. They will be reminded time and time again by your ad being incorporated into sites which have nothing to do with your product or service. Essentially, your ad will follow them wherever they go on the internet.
The giants of internet marketers, such as Amazon, have perfected this follow-up technique. For example, suppose you visit Amazon seeking a pair of hiking boots. This information is captured and you may have moved on to a website dealing with world news when you are astounded to see the hiking boots from Amazon advertised on this unrelated site. But it’s not just one time, the ad will follow you to other sites for days or weeks in an effort to bring you back to their website and sell you their hiking boots.
Do you have to be as large as Amazon to use this follow-up strategy? Not anymore. We offer this as an affordable service to all of our digital marketing clients, regardless of their size or the products or services they offer.
On our website design page, you saw a small business that we put their site through a redesign: Final Cut Landscapes. Depending on the search term a visitor used to land on the Final Cut site, if they did not convert by filling out the contact form, this is one of the ads we designed which will follow the visitor and appear on other websites they visit:
Don’t lose another visitor. Stay in front of them after they have left your website with our follow-up service.